Everything listed under: Fashion & Accessories

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    Summer Fashion in ATX

      The Texas summer is not the time for elaborate outfits, but light and loose simple styles that beg to be accessorized! This dress is the perfect staple for multiple looks. And at $15 from H&M, its a must.

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    Fall Look Guide

    The fall season is by far my favorite; the deep colors, sweaters, scarfs, and boots are what makes this season.  I also love to start wearing darker shades of eye shadow, lipstick, and blush during this season to go along with those deep colors.  Does anyone else match their makeup to their outfit? I do.  So first I picked more subdued eye colors because I want the lips to be the main focus of this look. The eye shadow colors are great for a more neutral daytime wear, along with t...

  • 2013 Fall Fashion 101

    It's time again to start asking "What is hot this fall?"  The good news is many of the trends for fall 2013 are repeats from last year's trend report but with new styling or colors.  A few new additions to the wardrobe will have your ready for fall in no time! Check out what models were sporting on the runways so you can be ready for the cooler days ahead! Leather:  The leather trend has been hot for a few years now so don't put the leather away yet!  Look for pieces inspired...

  • 10 Summer Haircare Tips

    Summer proof your hair with Aveda's 3-part defense and recovery Sun Care line created to cleanse, restore and protect your hair.  The hair and body cleanser removes chlorine, salt, and build up; the after-sun hair masque restores weakened hair by moisturizing with natural oils; and the protective hair veil  forms an invisible water-resistent screen to help protect hair from UV exposure for up to 16 hours, to minimize color fadage, damage, and dryness. Lessen your blowdryer usage, a...

  • The NEW Aveda 2013 Fall Winter Collection

    Coming to MFX in July, the new fall/winter Aveda Makeup collection Heartlands. Enjoy the photos, more information coming soon!

  • Behind the Scenes: 2013 Catwalk for Water Hair Show

    Written By:  Whitney Labrecque What goes into a runway production with four hair models? concept meetings model search wardrobe hair makeup music trial runs (hair/makeup/wardrobe) Once a concept or theme is agreed upon by the hair team, the model search begins. The models' hair generally determines a look or hair design.

  • What's Happening for Fall

    By: Leigh EllingtonHere in Austin it seems like Fall is a million years away but that doesn't mean you can't start dreaming about Fall fashion!  This time of year is my favorite.  I have always loved the Fall staples like boots, tights, scarves, and jackets.

  • Street Chic - Hair Trends Spotted At SXSW 2012

    Here at MFX SoCo, we have a great view for people watching. My favorite time of the year has to be the South by Southwest festival. While it may be hectic for local Austinites to battle extra traffic, parking issues, lots of crowds downtown, and long waits at restaurants, you cannot deny that SXSW makes for spectacular people watching.

  • Spring is around the corner, time for a new look?

    How about some inspiration? Check out this beautiful bob with curls. This spring and summer it's about popular short hair styles.

  • Rachel Salome on jewelry, fashion and being a "Hall of Famer"

    Rachel Salome is sold at Parts & Labour, Eliza Page and etsy.com Rachel Salome began designing jewelry at age 8. She grew as a designer in high school and beyond. With experience in New York and throughout Texas, now recognized state-wide, she has completed a certification in jewelry and been honored as 2010 Austin Shines Design Competition winner in the "Craftsmanship and Technique" category.

  • Austin Fashion Week August 20-27

  • Spring beauty trends: How to wear them in the office, and at night

    A high, neat chignon with bright, green eyes are two spring beauty trends.  One thing’s for sure- 2011 spring beauty trends are bold, bolder and boldest. Whether its bright lips and eyes, a sky high chignon or bold hair clips, these looks demand attention… which sometimes isn’t such a great thing in the workplace. Use these tips to get these spring looks at the office, but also to keep them fun and vibrant for night- after all, isn’t that what spring is all about?!

  • Fall fashion trends for 2010

    Camel coat by Michael Kors Usually you wouldn't need a reason to go shopping, but if you're searching for an excuse to add something new to your closet, head to the mall in search of this season's hottest fashion trends. These are definitely five "must-have" pieces for the upcoming season. Some items will add spice, others are more traditional but all of them will update your wardrobe for fall.

  • How to get the hottest fall make-up trends using Aveda

    New Aveda Fall Make-up Fall 2010 make-up trends include everything from bold, red lips to rosy, pink cheeks. To get the hottest looks in fall make-up, add these Aveda cosmetics to your make-up bag. Bold, red lips.